Business and Psychology (2023)

Master of Science in Business and Psychology
Teaching language
  • English

Students can complete the whole programme in English. All mandatory courses are held in English. Required electives and elective modules are offered in English and German. Participants can choose to write the Master's thesis in either language.

Programme duration
4 semesters
Winter semester
Application deadline

Application period: 1 April to 15 June for the following winter semester

Further information is available on the website.

Tuition fees per semester in EUR
Combined Master's degree / PhD programme
Joint degree / double degree programme

In view of growing leadership complexity, it is of increasing importance for managers and executives to also have psychological know-how in addition to economic knowledge. Training in psychology helps to better understand human behaviour in an organisational context, while training in business and economics ensures that the corresponding economic know-how is covered.

In the Business and Psychology degree programme at the Catholic University of Eichstätt-Ingolstadt (KU), an interdisciplinary team representing the different subdisciplines of business, economics and psychology brings the two worlds of business and psychology together to train leaders of the future.

Students can choose from a wide variety of topics covering all facets of management and organisational behaviour in their various contexts. Courses are assigned to the following five subject areas:

1. Human resource management and personnel psychology
2. Behaviour in organisations
3. Market and competition
4. Behavioural economics
5. Methodology

(Video) What is Business Psychology?

Course organisation

Modules cover the following five topics: Human Resource Management and Personnel Psychology, Behaviour in Organisations, Market and Competition, Behavioural Economics and Methodology. These modules give students the opportunity for an individual focus and substantial choice. The programme includes required modules, required electives and elective modules. The required modules, which include an interdisciplinary module on Business and Psychology: Joint Seminar with Tandem Projects, are offered at the beginning of the programme, and they lay the foundation for all five thematic pillars. In addition, an interdisciplinary research seminar spanning semesters three and four, with a strong link to the Master's thesis, is offered. All mandatory courses are taught completely in English; in the required electives and elective modules, students can choose modules in German or English.

Course types:
- Lecture
- Project
- Seminar
- Tutorial
- Virtual lecture

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A Diploma supplement will be issued
International elements
  • International guest lecturers
  • Integrated study abroad unit(s)
  • Language training provided
  • International comparisons and thematic reference to the international context
  • Training in intercultural skills
  • Projects with partners in Germany and abroad
Integrated study abroad unit(s)

Students have the option of studying abroad for a semester at one of KU’s partner universities in 60 countries. They can also independently organise study stays abroad.

Course-specific, integrated German language courses
Course-specific, integrated English language courses
Tuition fees per semester in EUR
Semester contribution

71 EUR per semester

Costs of living

Approximately 750 to 800 EUR per month (including accommodation)
Please note that KU has two campuses in two different cities. The cost of living might be lower in Eichstätt and higher in Ingolstadt, depending on the accommodation (e.g. in a student residence or from a private landlord).

(Video) What is Business Psychology?

Funding opportunities within the university
Description of the above-mentioned funding opportunities within the university

The KU offers a scholarship (450 EUR per month) to academically qualified international students in financial need. This is funded by the Bavarian State Ministry of Science and the Arts through the "Förderung der Internationalisierung" programme. Scholarships are awarded for a period of five months. There is no automatic extension, but it is possible to reapply.

Please find more information on financial issues, scholarships, and prerequisites on our website.

Academic admission requirements


First qualifying degree in the field of business studies, business administration, economics, psychology or an equivalent degree obtained at a university in Germany or abroad

Proof of prior knowledge in

  • Statistics/mathematics (10 ECTS)
  • English and German language skills (details below)

Each applicant must submit a strong, one-page statement of purpose essay (written either in German or in English) explaining why he/she wants to apply to this specific programme, including how it fits with his/her long-term goals. Specific questions to guide the essay are asked during the application process.

If applicable: Proof of voluntary work or other extracurricular activities

(Video) Tony Robbins on the Psychology and Skills of Exceptional Leaders

Number of study places

Number of study places: 40 (including international students)


  • Applicants must have a Bachelor’s degree, which must be formally equivalent to a German Bachelor. If you are not sure whether your previous course of study qualifies for your chosen degree programme at our university, you may first check the "anabin database" (
  • Full CV
  • Original or certified true copy of your school leaving certificate as well as original or certified true copy of German, English or French translation of this certificate
  • Applicants must have a school leaving certificate with an average grade. To convert the grade of your school into a German grade, we need to see the official grading system of your school. So please prepare to upload a copy of the official grading system of your school.
  • If applicable: university entrance examination certificate from your home country
  • Applicants who have completed previous periods of study in China, Vietnam or Mongolia: APS certificate
  • Original or certified true copy of your university leaving certificate (Bachelor's degree or equivalent) as well as original or certified true copy of German, English or French translation of this certificate
  • You must submit full transcripts of your Bachelor's studies. Your transcript should show the average grade of your university degree. To convert this grade into a German grade, we need to see the official grading system of your university. So please prepare to upload a copy of the official grading system of your university.
  • Descriptions of the modules taken in statistics/mathematics (all applicants), business/economics (for applicants with a first qualifying degree in psychology or equivalent) and psychology (for applicants with a first qualifying degree in the field of business studies, business administration, economics or equivalent)

You can download our brochure here with the most frequently asked questions regarding your studies at the KU and in Germany. The brochure includes information regarding the requirements, preparation, financial issues and more.

Language requirements
  • Proof of English language proficiency (B2 level; e.g. by TOEFL score of 78 or better, Goethe exam B2, Bachelor's or Master's degree in English – confirmation of university required)
  • Proof of German language proficiency (An A2 level must be achieved by the end of the second semester of the programme at the latest; registration is conditional until then.)
Application deadline

Application period: 1 April to 15 June for the following winter semester

Further information is available on the website.

Submit application to

Possibility of finding part-time employment

It is possible to find a job as a student assistant ("Hiwi") by contacting professors and university departments directly. Information on current job vacancies can also be found on the website of each chair.

There are also different offers for temporary part-time jobs outside the university, for example, in restaurants or in shopping malls. Eichstätt and Ingolstadt are the cities with the lowest unemployment rates in Germany.


The International Office at the KU offers a housing service. It helps international students find accommodation, and it facilitates the contact between students and the future landlord or landlady. This service is free of charge. However, a housing service deposit is charged, and this will be refunded at the end of your rental contract.

Career advisory service

Support for international students and doctoral candidates
  • Welcome event
  • Buddy programme
  • Tutors
  • Accompanying programme
  • Specialist counselling
  • Cultural and linguistic preparation
  • Visa matters
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Catholic University of Eichstätt-Ingolstadt

Business and Psychology (1)

University location

(Video) 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU!


Business and Psychology? ›

Business psychology combines advanced business practices with the study of human behavior to improve the productivity, efficiency and culture of workplaces. At its core, every business is a human enterprise.

How is psychology and business related? ›

Both the understanding of human behavior and the skill in analysis of data provided by a major in psychology are very useful to students interested in careers in management and business. Market research, human resources, advertising, and sales make direct use of knowledge gained in psychology courses.

What do business psychologists do? ›

Business psychologists specialize in the study of the workplace and work to motivate employees, enhance working conditions, and ensure the smooth and successful running of a business.

Is psychology good for a business major? ›

Whether you combine a business degree with a dual major or minor in psychology, or you earn a graduate degree specifically meant for application to the business world, a psychology degree is a definite boost to those in the field of business.

What is an example of business psychology? ›

Psychology in the Business World

For example, an I/O psychologist might look at ways to better assess performance, determine training needs, find ways to more efficiently train staff or motivate employees, or otherwise find ways to boost productivity and efficiency.

What is business psychology called? ›

The specialty of industrial-organizational psychology (also called I/O psychology) is characterized by the scientific study of human behavior in organizations and the work place.

Can you study business and psychology at the same time? ›

The curriculum trains students to use both skill sets in organizational settings and business environments. Students enrolled in an online MBA/psychology dual degree can work full time while earning a degree. Most MBA/psychology dual-degree programs allow students to take psychology and MBA classes concurrently.

What is the difference between psychology and business psychology? ›

While I/O psychology focuses on more individual and personal workplace issues such as engagement and morale, business psychology applies psychological practices to big-picture areas. These areas include corporate strategy, stakeholder relationships, market performance, and broader business operations.

How much do organizational psychologists make? ›

According to the U.S. Bureau of Labor Statistics, the mean annual wage for industrial-organizational psychologists working in the US is $112,690. However, it is also estimated that the lowest 10% of earners make less than $57,440 per year, and the highest 10% of earners make more than $192,000 per year.

Why do companies hire psychologists? ›

With the help of I/O psychologists or qualified consultants, employers can improve their workers' well-being, increase efficiency, and boost productivity in the workplace.

Does business psychology require math? ›

Yes, math requirements for psychology majors usually come from the university's general education requirements.

Is a BA in psychology worth it? ›

You can find some excellent jobs with a bachelor's in psychology. However, as with any type of degree, the higher your degree, the better your income-earning potential. If you have your sights set on the highest-paying jobs in psychology, you may need to pursue a master's or doctoral degree.

Should I major in psychology BA or BS? ›

The B.A., or Bachelor of Arts, in Psychology is meant to prepare students for professional careers related to psychology. The B.A. often involves more elective requirements than the typical B.S. (Bachelor of Science), allowing students to focus on areas of study beyond general psychology.

Is business psychology a science or an art? ›

Psychology is officially a field of science. It uses scientific methods within the departments of social sciences. There are other artistic approaches to understanding the mind, such as philosophy. One can, however, also consider psychology...

Is business psychology a course? ›

The course builds your theoretical knowledge and research skills used in organisational psychology. You do not need to be registered with the BPS and BPS Occupational Test User (Level A and B) training included in the tuition fees.

How is psychology used in marketing? ›

Marketing psychology has been loosely defined as “incorporating a range of psychological principles into your content, marketing, and sales strategy.” Going further, you can also think of marketing psychology as a way to look for patterns in humans and assess how this relates to their purchase decisions.

How many years is business psychology? ›

6+Years. Depending on the degree programs, time to certification, and advanced master's and Ph. D. completion—becoming an organizational, industrial, or business psychologist takes at least six years.

What is master of business psychology? ›

The Master of Business Psychology provides extensive specialist training in the application of psychological theories and principles to workplace settings to improve organisational performance while also enhancing employee well-being.

Is business psychology the same as marketing? ›

Marketing is all about influencing people's decisions, and psychology provides the insights needed to understand what drives people's decisions. Psychology also provides insights into how people process information and make choices, which is essential for creating effective marketing messages.

Which degree is best for psychology? ›

Bachelor's Degree in Psychology

A bachelor's degree can start you on the path to eventually earning a Ph. D. in psychology, and a career as a psychologist. With a bachelor's degree in psychology, you can also apply for law school, an MBA, or other graduate programs.

Can you get both a BA and a BS in psychology? ›

Many psychology programs offer a BA and a BS to give students flexibility in meeting their professional goals. The differences between a BA and BS vary by institution, but either degree can benefit students depending on how they plan to use it.

What are the three major fields of industrial psychology? ›

Most I-O psychologists have a master's or doctorate degree. The field of I-O psychology can be divided into three broad areas (Figure 13.2 and Figure 13.3): industrial, organizational, and human factors.

What are the six major areas of industrial psychology? ›

Industrial/Organizational (I/O) Psychology:

In general, there are six areas of interest in this field. These areas are ergonomics, selection and placement, training and development, organizational development, work-life quality, and organizational development.

How do I start a mental health business? ›

Your Checklist for Starting a Private Practice in Counseling
  1. Understand the Challenges of Running a Practice. ...
  2. Understand Various Legal Requirements. ...
  3. Formulate a Business Plan. ...
  4. Make Decisions About Office Space and Logistics. ...
  5. Decide Whether to Hire Help. ...
  6. Join Insurance Provider Panels. ...
  7. Network with Other Therapists.
Jan 8, 2020

What branch of psychology makes the most money? ›

What field of psychology makes the most money? While specific salaries vary depending on factors including experience and location, psychiatry tends to be the highest-paying psychology-related career.

What is the highest paid position in psychology? ›

In addition to being in demand, psychiatrist positions are by far the highest-paying jobs for psychology majors. When you work where a majority of psychiatrists are employed — within an outpatient care center or within a physician's office — the BLS reports 2022 mean salaries of $299,470 or $280,600, respectively.

What is the lowest salary for a psychologist? ›

How much does an Entry Level Psychologist make in California? The average Entry Level Psychologist salary in California is $96,327 as of May 25, 2023, but the range typically falls between $81,411 and $109,040.

Who are organizational psychologists most likely to be hired by? ›

Answer and Explanation: The correct answer is b. Businesses. Business and places of employment are likely to hire an industrial or organizational psychologist to help improve job satisfaction and productivity.

Where do psychologists work the most? ›

Thus, we find them in laboratories, hospitals, courtrooms, schools and universities, community health centers, prisons, and corporate offices. Psychologists traditionally study both normal and abnormal functioning and treat individuals with mental and emotional problems.

What is an example of organizational psychology? ›

For example, a company's executives may be concerned that their business has a high turnover rate. An organizational psychology professional might carry out a survey, interview employees or implement other research strategies to ascertain the cause of the turnover rate.

Which psychology course is best for business? ›

Here are some typical courses you might take in a business psychology degree program:
  • Intro to Psychology. Students enrolled in this course will be introduced to the building blocks of human behavior. ...
  • Psychological Research Methods. ...
  • Leadership Development. ...
  • Social Psychology. ...
  • Organizational Psychology.

Is business psychology a STEM major? ›

So, is psychology a STEM major? In short, yes it is. Psychology is a science where the object of study is the mind and human behavior. In a psychology degree, students examine scientific theories, learn research methods and do statistical analysis.

How hard is a psychology major? ›

Overall, psychology can be a challenging major, as it requires students to learn about complex topics such as the anatomy of the brain and the principles of human behavior. However, with hard work and dedication, students can succeed in this field and go on to pursue a variety of rewarding careers.

Is psychology a good career for introverts? ›

While an extrovert may excel more in sales or forward-facing careers, a psychologist is an ideal career for an introvert. Since you may prefer solitude, intimate one-on-one sessions can be the recipe for success.

Is BS psychology hard? ›

However, students are wise to study hard and focus. Mindlessly cruising through your undergraduate years may mean getting lost in graduate school. Acquiring a bachelor's degree in psychology is difficult; it requires young 18‒20-year-old college kids to demonstrate dedication, maturity and initiative.

Which one is better BA or BS? ›

Neither degree ranks as better than the other, but one might better suit specific career goals. For example, students interested in technical careers may need a BS for graduate school applications. In some majors, undergrads choose between a BA and a BS. Many psychology programs, for instance, offer both options.

What can you do with a BA vs BS in psychology? ›

Explore Psychology Careers

A BA opens up opportunities in fields like criminal justice and social work, while a BS prepares learners for more research-based, clinical professions. Many psychology bachelor's degrees prepare students for specializations, like organizational psychology and forensic psychology.

What is the difference between BA psychology and BA psychology? ›

If you want to pursue a career in psychotherapy or child psychology, then BA Psychology (Hons.) will be a better option for you, and if you want to pursue a more scientific and research-based career in psychology, then BA Psychology would be the right course for you.

Is psychology considered stem? ›

Psychology is a core STEM discipline because of its direct scientific and technological innovations, as well as its indirect contributions to education and learning in science and technology.

Is business psychology social science? ›

Business Psychology is an applied science that investigates how to make people and organisations more effective. It uses social scientific research methods to study people, workplaces and organisations in order to better align their multiple and sometimes competing needs.

What are the different branches of psychology? ›

There are different types of psychology, such as cognitive, forensic, social, and developmental psychology. A person with a condition that affects their mental health may benefit from assessment and treatment with a psychologist.

What is the difference between behavioral science and psychology? ›

While behavior science is the study of the interactions between human beings, psychology more specifically looks at the science behind human behavior and mental processes. Behavioral science examples include the fields of psychology, anthropology, philosophy, religious studies, and more.

Is psychology a good major for business school? ›

It's a great foundation for graduate school

A bachelor's degree in psychology is also a good foundation for graduate level studies in law, medicine, other social sciences and even business.

What is the role of psychology in business? ›

Psychology is critical to the workplace. It helps managers at all levels of organizations select, support, motivate and train employees. It also helps businesses design products, build better workspaces and foster healthy behavior.

Is marketing psychology a job? ›

Marketing psychologists work to understand and predict what people think and how they purchase goods and services. The field offers many career paths. Marketing psychology professionals work in a variety of settings, including research labs, corporations, universities and governments.

What type of psychology is good for marketing? ›

Business psychologists are equipped with skills that help them function effectively in the marketing sphere. By analyzing consumer thought processes and purchasing trends, a business psychologist can help a company develop lucrative strategies to attract more customers.

How is social psychology related to business? ›

By knowing the principles of social psychology and organizational behavior, managers can demonstrate positive workplace behaviors and activities, including training, mentoring and goal setting. They can also establish clear consequences for both negative and positive behaviors through feedback and rewards systems.

How does psychology relate to marketing? ›

What is Marketing Psychology? Marketing psychology anticipates buyer behavior by understanding our cognitive biases. As consumers, we are irrational, and our decision-making is largely driven by these innate biases. Marketing psychology, therefore, applies theoretical knowledge to the marketing field.

What is an example of social psychology in business? ›

What is social psychology in the workplace? Social psychology is the study of human behavior and cognition in a social setting. For example, successful advertising campaigns are often based on peer pressure and social status. In business, it's called business psychology.

Why is cognitive psychology important in business psychology? ›

Cognitive psychology is a branch of psychology that studies mental processes like perception, thought, memory, and reasoning. Cognitive psychology is important in the realm of business because it helps to understand the human mind and how it influences behavior and decision-making in the workplace.

How can psychology help me in my career? ›

People with bachelor's degrees in psychology can work in many fields; many find jobs in public affairs, education, business, sales, service industries, health, the biological sciences and computer programming. They may also work as employment counselors, interviewers, personnel analysts, probation officers and writers.

Does psychology and marketing go together? ›

There is a strong link between psychology and marketing. Part of being an effective marketer is understanding this relationship and how to evoke emotional responses from your customers. When people feel emotionally connected to something, it makes them more likely to buy the product or use the service.

Is psychology good for sales and marketing? ›

A marketer who understands sales psychology can offer content that is more personalized to their target audience's needs, habits or desires. Knowledge of sales psychology can also help marketing representatives improve their strategies for converting potential customers into purchasing ones.

Is business a good minor for psychology? ›

Business/Marketing Minor

A minor in business or marketing is a solid choice for students majoring in psychology. While these minors won't do much for you if you decide to go to graduate school, they will certainly help you if you join the business world after college.

Which type of study is best for business? ›

Most in-demand business majors
  • Finance.
  • Accounting.
  • Business administration/management.
  • Logistics/supply chain.
  • Management information systems.
  • Marketing.
May 17, 2023

Is business psychology a stem major? ›

So, is psychology a STEM major? In short, yes it is. Psychology is a science where the object of study is the mind and human behavior. In a psychology degree, students examine scientific theories, learn research methods and do statistical analysis.


1. The psychological trick behind getting people to say yes
(PBS NewsHour)
2. TEDxSoCal - Chip Conley - Toward a Psychology of Business
(TEDx Talks)
3. Jordan Peterson Reveals How to Sell Anything to Anyone
(Rob Moore)
4. Dr Zeyad Abualhamael | BA (Hons) Business Psychology
(Manchester Met Business School)
5. The 10 Ways BUSINESSES Use PSYCHOLOGY to TRICK YOU: How To Sell Anything
(Jack Chapple)
6. The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
(TEDx Talks)


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